4/5 Thumbs up! Lovely aroma and it maintains your hair as blond as possible :) Grew up using this and I am still blond, dark blond of course since nothing but bleach would keep me white blond at this stage in life. With the exception of scandinavians, our blond hair turns darker and darker while growing up. Mine turned slowly from an “almost white” to golden light brown. Additionally this brand has natural based products.